Stephen Hickey: People Aged above 30 Most Motivated to Give up Smoking28 January 2007 | 14:38 | FOCUS News Agency
FOCUS: Mr. Hickey, few Bulgarians have heard about Quit Smoking International Ltd. Could you make a brief presentation about it?
Stephen Hickey: The company Quit Smoking International was established about five years ago with the purpose of creating a worldwide chain of centers where smokers can receive help people quit smoking. The brand IQS is new on the world market and we are trying to establish it as the most modern and successful method to quit smoking.
FOCUS: How many smokers are there in world?
Stephen Hickey: According to statistical data, about one-third of the population in the world smoke. In some countries the percentage is higher, in others – smaller, but averagely the smokers are about 30% - 33%. It’s the first time that I have been to Bulgaria and I noticed that many people smoke. I asked my partners and told me that about 40% or even more smoke. It’s a rather high percentage compared to the average percentage in the world. That’s why we hope that we will help many Bulgarian smokers who want to quit smoking and improve the quality of their life.
FOCUS: Is there a lot of interest in the new method in the world?
Stephen Hickey: The method is really very successful. There is certainly interest in it because smoking is a topical issue of all countries, ages, circles and classes. We want to establish a brand, which will become popular so that one can ask friends or relatives, who live in other countries and have applied the method, about the efficiency of the method. We plan to establish 500 IQS centers by the end of 2008. It is a very ambitious task, but I think we will accomplish it having in mind the current developments in the company.
FOCUS: People of what age group seek your help –younger or older people?
Stephen Hickey: The people who are most motivated and who most often seek our help are usually aged 30 and above. The younger people do not feel the harm from cigarettes because they have smoked some ten years and have not been affected yet. That’s why they are not so motivated to quit smoking. At the age of 30, between 30 and 35 smokers start to feel the harmful effect on their health. It is supposed that people at that age have families and they start to think about their spouses and children. Our target group is people aged between 27 and 65.
FOCUS: How do you cooperate with your Bulgarian partners?
Stephen Hickey: I want to express my pleasure of having so good partners in Bulgaria. We rely on their professionalism so that we can establish and implement our world-famous system. I hope that our meeting will contribute to a faster and more successful development of the IQS business. I want to express my gratitude for the invitation to come to Bulgaria and for the active participation in the training.
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